World Expo Shanghai


Held along the banks of Shanghai’s Huangpu River, the World Expo Shanghai featured an unprecedented number of participating countries. Set on the largest ever World Expo event site, it attracted a record total of 73 million visitors.

Our Role

Creative direction, programming, show creation, experience creation and event management.

Project Objective

The Singapore Pavilion was an international showcase of the city state’s achievements in sustainable urban development, cultural and artistic talent, and design. The brief was thus to create a programme that would captivate international audiences and tell an unforgettable story of Singapore.

Project Highlights