Singapore River Festival


The festival celebrates the rich and colourful history of the Singapore River, once the focal point of trading activity in Singapore. Muse was the appointed event organiser for the 2009, 2010 and 2015 editions.

Our Role

Branding and marketing, programming and experience creation, event management.

Project Objective

The aim of the festival was to create awareness of the rich cultural and lifestyles offerings of the Singapore River. By generating buzz and interest, the goal was to increase local and international visitor numbers, visitor spending and business activities along the river.

Project Highlights